Pro Bono Partnership Intellectual Property & Social Media - What are the Legal Rules of the Road?
27 Nov 2012
DLA Piper LLP One Atlantic Center, 1201 West Peachtree Street, Suite 2800 Atlanta, GA 30309
Every nonprofit has a great deal invested in its name, program and reputation. Having a strong presence in the community allows a nonprofit to advocate on behalf of its mission and to assist its clients. However, changes in technology have redefined the definition of community. Now a nonprofit's community is defined by more than a physical address. Community also includes the network of individuals and organizations connected to your nonprofit through the internet.
The session will give an overview of the following:
How social media can impact an organization's brand,
How a nonprofit may successfully exploit new media to increase awareness and to raise resources, without afoul of other organization's intellectual property,
How to protect your organization against those that would use the Internet and other social media to exploit your organization's name, reputation and other intellectual property, and
Explore an organization's responsibility with respect to its employees' and volunteers' use of the Internet and other social media.
When: Tuesday, November 27, 2012
10:30am until 3:30pm
Moderator: Elizabeth Guggenheimer, Lawyers Alliance for New York